Light bulb ad

I loved this ad by the World Wildlife Fund for its simplicity.

(via Jon Pipitone, who has also posted some related thoughts on why consumer choice is only a small part of the equation when it comes to addressing climate change.)


About Jorge Aranda

I'm currently a Postdoctoral Fellow at the SEGAL and CHISEL labs in the Department of Computer Science of the University of Victoria.
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One Response to Light bulb ad

  1. mcyclops says:

    And talking about what we spoke before tonight, I wrote about this in “My Bulb is Burned”. We tend to put blame on citizens when the bulk of cpollution come from companies promoted by our Governments.

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